One of the most impressive architectural works at the London 2012 Olympic Park was no doubt, the Coca-cola Beatbox. An impressive collaboration between architects Asif Khan / Pernilla Ohrstedt and British producer Mark Ronson, the Beatbox is a jumble of steel and ETFE cushions which can actually be played as a musical instrument.
It’s the epitome of mega-event architecture: combining a temporary structure, corporate promotion, large crowd capacity, innovative interactivity, iconic silhouette, and they even give you a free coke at the end!
Images and Video by Jonathan Choe
